The idea for RxReach was born out of a recognition that today’s retail pharmacy model underserves patients and pharmacists alike. Patients are not getting the time and attention they need to discover alternatives to get the medication they desperately need and afford because pharmacists are focused on day-to-day activity and not focusing in truly helping those that need their help and expertise to create a meaningful patient interaction that fuels loyalty to their store.
RxReach offers a platform that connects pharmacists and patients in a secure, private and personal way. At its root, it also connects old and new. It takes the best elements of traditional independent pharmacy — expert patient care, a service mindset and an individual relationship between the pharmacist and the patient — and combines it with the technology-based convenience that today’s consumers expect and demand.